Direct Admissions High School Marketing Resources

We believe that all students are college material. It is because of this belief that we are proud to be members of the Minnesota Office of Higher Education’s Direct Admissions program. This program allows our students to apply with confidence, knowing that the "will I get in?" question has already been answered with a "YES!" There are over 50 Minnesota colleges and universities participating in the Direct Admissions program, including a full range of community, technical, tribal, public and private institutions. Students are notified early in their senior year which colleges they qualify for.

For more information check out the Direct Admissions Minnesota webpage.

We are proud to be a part of the Minnesota Office of Higher Education’s Direct Admissions program. This innovative program is designed to simplify the path to college for Minnesota seniors. Through this program, qualifying students can apply with confidence knowing they will be admitted based on their academic achievements, helping to remove barriers and supporting students take the next step toward their future.

For more information check out the Direct Admissions Minnesota webpage.

• Submit orders for communications materials through the Bolger ordering system
• Place Direct Admissions posters in student common areas
• Use printed or digital Student Fact Sheets to promote the Direct Admissions program at Back-to-School events

See Resources Below

• Use social media graphics to promote Direct Admissions on high school or district social media
• Add Direct Admissions summary in Back-to-School Parent Newsletters
• Share You Are College Ready - Direct Admissions Intro video with students and parents via Back-to-School Parent Newsletters
• If your high school uses an online communication platform (i.e. Google Classroom, Blackboard, etc.), add the Direct Admissions introduction summary to your junior class

Platform	Graphics	Text
Social Media		Did you know we are a Direct Admissions Minnesota High School? [YOUR HIGH SCHOOL] is participating in Direct Admissions, a state program that simplifies the college application process for our seniors. This fall, students will be proactively notified of multiple Minnesota colleges and universities that are offering them admission, before they even apply! Learn more at ohe.mn.gov/direct-admissions-minnesota
Social Media		Direct Admissions is here to offer our seniors a look at the many postsecondary possibilities that await them after high school! Through the Direct Admissions program, seniors will be notified of multiple Minnesota colleges and universities that are offering them proactive admission to attend their institution. As part of the program, seniors benefit from:  ✔️ Stress-Free College Admissions Process  ✔️ No Application Fees  ✔️ Boosted Confidence Knowing They Are College Ready!  Learn more about this program at https://ohe.mn.gov/outreach-professional-resources/high-school-resources/direct-admissions-minnesota
Parent Newsletter		This year, [YOUR HIGH SCHOOL] is participating in Direct Admissions, a state program that simplifies the college application process for Minnesota seniors. Direct Admissions reverses the traditional college admissions process by proactively notifying seniors of the multiple participating Minnesota colleges and universities that are offering them admission. Watch this video to learn more: https://www.youtube.com/watch?v=fyVRRiPHIT4  You may also view the full list of participating colleges.
Parent Newsletter		[YOUR HIGH SCHOOL] seniors can apply to college with confidence this fall. [YOUR HIGH SCHOOL] is one of the many Minnesota high schools in the state that is participating in Direct Admissions, a state program that simplifies the college application process. How does Direct Admissions work? Seniors will receive an email and survey near the beginning of the school year that will list all the participating Minnesota colleges and universities offering them proactive admission. Watch the video to learn more: https://www.youtube.com/watch?v=fyVRRiPHIT4
Senior Class Online Platform		Welcome back, seniors! We might be at the beginning of the school year but we know you are already planning for life after high school.  [YOUR HIGH SCHOOL] is participating in Direct Admissions, a state program that simplifies the college application process for Minnesota seniors. Direct Admissions reverses the traditional college admissions process by notifying you of the multiple participating Minnesota colleges and universities offering you proactive admission. Want to learn more? Check out the Direct Admissions Student Center: Direct Admissions Student Center | Minnesota MyHigherEd (mn.gov) You may also view a full list of participating colleges: Direct Admissions Participating Colleges and Universities

• Encourage students to make college selections

• Remind students they can change their selections at any point during senior year

• Incorporate family and student and family FAQs into Parent Newsletter

• Share Direct Admissions Student Center webpage with seniors (offers specific directions under College Communication for Next Steps and Reply Timelines)

   

Platform	Graphics	Text
Facebook and Instagram		Direct Admissions for seniors is still open and there is no time like right now to finish selecting what college or university you want to be proactively admitted to! Check out the Direct Admissions Student Center for more information on next steps! https://www.myhighered.mn.gov/direct-admissions-student-center
Parent Newsletter		Students have received their college options - now for the next steps! Remember to encourage your child to make their selections, if they are interested in attending college next fall! Check out the Direct Admissions Student Center for more information on next steps: https://www.myhighered.mn.gov/direct-admissions-student-center
Student Online Platform		Remember to make your college selections! Check out the Direct Admissions Student Center for more information on next steps! https://www.myhighered.mn.gov/direct-admissions-student-center

• Remind students they can change their selections at any point during senior year

• Remind students about the Direct Admissions Student Center webpage with seniors (offers specific directions under College Communication for Next Steps and Reply Timelines) 

• Incorporate family and student and family FAQs into Parent Newsletter for juniors and sophomore students

   

Platform	Graphics	Text
Facebook and Instagram		We know that over the course of your senior year your thoughts on what to do after high school can change. So whether you need to update your selections or fill out your survey for the first time. It’s not too late!
Parent Newsletter		Take advantage of Direct Admissions before the school year ends! If your child is thinking about higher education, it is a great idea to move forward with a few college selections before the end of their senior year. Review the Direct Admissions Student Center for more information, student testimonials, next steps, and more. Click here: https://www.myhighered.mn.gov/direct-admissions-student-center
Student Online Platform		Students can update their college selections at any point during their senior year! Remember, you can change or add any of the colleges or universities on your list that you may be interested in attending next year! Check out the Student Center for more resources: https://www.myhighered.mn.gov/direct-admissions-student-center

After students have made their college selections in their surveys, the next steps will depend on which colleges were selected. Each college will send communication in a variety of ways (Timeframe of response and other next step details are outlined in the College-Specific Information about Application Process below) 

Students may need to complete a full or simplified application. Colleges will send a link directly to the student's email. If the college asks for an essay or letters of recommendation, students must provide those materials to complete the application. However, students don’t need to worry about a less-than-stellar essay affecting chances of admission. Students are already admitted to the colleges on their lists - as long as they complete the process! 

Students should keep in mind that essays and letters of recommendation often serve an additional purpose for colleges, such as giving you a merit scholarship or identifying them for participation in programs. Colleges that recommend submitting these additional materials for financial aid and other purposes are indicated in the College-Specific Information about Application Process table. 

These first couple steps will be the same for all colleges: 

• Students make their college selections. 
• After selecting their colleges, students will be asked to voluntarily provide additional contact info (alternative email, mailing address, etc.) to OHE via a web form. OHE will share this information with the student's colleges. This step streamlines the application process for many colleges, so it is in the student's best interest to complete this additional web form! 

Then, depending on the college, students will be asked to do one of the following: 

• Complete the full application – Students will receive a link in an email to complete the college’s application and will be asked to submit additional materials (letter of reference, personal essay, etc.). Students should supply the requested materials. 
   
• Complete a partially completed or simplified application – Students will receive a link in an email to complete the college’s application, but it will ask fewer questions and they might not be required to submit additional materials (letter of reference, personal essay, etc.). Some colleges have eliminated these requirements for Direct Admissions students. That said, some of these materials are used to determine institutional scholarships, so it may still be in the student's best interest to submit them if they need financial aid. 
   
• Complete an additional information form, but not the application – Students will receive a link in an email to complete the college’s “additional information requested form,” but not an application and students will not be asked to submit additional materials (letter of reference, personal essay, etc.)

Expand the table below to see college-specific information and what is required from each college.